A new era begins.
And just like that a new chapter begins. But first, let me tell you a story…
The journey to today started with a book. The book in question is about social media and the unfortunate side effects of the rapacious pursuit of profits and attention. The focus on narrow metrics means that these platforms are playing big roles in the spread of violence, hate, and propaganda. Because according to the algorithm, it's just attention.
That day the seeds for YouTube were planted. It goes without saying that no platform is perfect, but steps in the right direction matter. And after months of behind the scenes planning, we're ready to start this new journey with you.
The problem isn't one of right or wrong. Fanning the winds of violence for profit is something most people would take an ethical stance against. The problem is one of options. What choice do we have?
As a small business, a grassroots activist, or solo artist, how else are you supposed to reach your audience? You're boxed in. And it's taking its toll.
How often in modern life is something contradicting your values, but you feel stuck or without options? You have to put food on the table, so you keep the bad job. So you keep using the platforms despite the feelings of burnout and the growing evidence that they really might not be very good for us.
The road to today is really just an experiment. A question without a definitive answer. Can you grow a business with being on Instagram or Facebook? In today's online world, it's a bit radical. But the book gave me the gumption to try. So in a flash of resolve, I left the Meta universe. But where would I go? How would I reach people? Reach you?
As a small business, a grassroots activist, or solo artist, how else are you supposed to reach your audience? You're boxed in. And it's taking its toll.
That day the seeds for YouTube were planted. It goes without saying that no platform is perfect, but steps in the right direction matter. And after months of behind the scenes planning, we're ready to start this new journey with you.
This is a place that is going to push me. I know that we live in an age where everyone's lives are lived online. But standing behind what you believe in still feels like a risk. Technology and distance cannot eliminate the vulnerability of putting your own work and ideas into the world.
Come along as we explore the creative, personal, and meaningful side of work.
But the platform, when done well, is an incredible tool. There is knowledge, available for anyone who wants to learn. It's changing how we view education. New ideas and skills are no longer limited to a classroom and tuition is no longer a barrier.
Below is the description for the channel. It's short couple of sentences that I personally agonized over for, well, quite a while. And I think we got the wording just right. It says what we mean to say. It's an invitation and one we hope you take us up on.
Come along as we explore the creative, personal, and meaningful side of work. Original content plus uniquely un-sleazy brand and marketing help. Welcome to work done different.
Check out the show notes for extra freebies for making the most of this season in your life. Get inspirational wallpapers, a hand-curated recommended reading list, and take a moment of pause with our guided reflections.