Struggling with your marketing? Start with brand strategy.
Maybe you feel like you have so much more to offer than you know how to say? Or maybe you struggle with what to post or where to post it? Or perhaps you just feel overwhelmed, not knowing for sure where your marketing time and dollars are best spent?
All of these are symptoms of a lacking brand strategy. But brand strategy is an often misunderstood and overlooked piece of the puzzle. There's lots of talk about a brand— as in colors and fonts and logos. And there's even more about marketing— always someone new telling you to post more, say more, promote more. But more of what?
Marketing is the daily work and brand strategy is the map. It’s how you keep from getting lost in the weeds.
Brand strategy is what's missing. It's your map. It's knowing who you are, knowing what to say, and knowing where you want to go. Giving the time and energy to your brand strategy first is what takes the pressure off your marketing. Your marketing can then become what it was always meant to be: the daily work of bringing your own creative plan into existence.
Marketing is all about execution; brand strategy is the compass. People ask a lot of their marketing without giving it the support it needs. It's a recipe for burnout.
So give time to your brand strategy first. It will save you headaches, save you time, save you money.
And most importantly, it will help you be more effective. You have good work to do, people you want to serve. Running in circles isn't doing anyone any good.
Watch the video below for more on brand strategy— what it is, why it matters, and how to put it to work for you. A sophisticated brand strategy is a true game-changer, especially for small operations where time and manpower are a treasured commodity.
So before you jump into your 2024 marketing plan, start with your creative brand strategy…