The Journey Framework.
A seamless blend of lessons and exercises, this three-part framework will transform your brand and marketing with authenticity and strategies designed specifically for brands like yours.
What will I work on?
Small shops need to know how to talk about themselves and how to find their audience in a crowded and chaotic marketplace. And because they’re small, they need to do this with efficiency and leaning into their natural strengths.
The Journey Framework is specifically for you, to give you the skills and knowledge to break through the overwhelm, build an audience, and to do it all with authenticity and integrity.
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Parts 1 and 2 are dedicated to building your unique brand voice. These are built LIVE so you get feedback Ond guidance. By the end of day 2, you compile all the brand strategy pieces you’ve built into a single page brand map. This helps you easily communicate who you are and is especially valuable when you hire (an employee or freelancer) and as you work on implementing your marketing plan.
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Even the perfect brand story is useless if you don’t have a plan for implementing it. You need actionable steps and that’s why Part 3 is devoted to building a marketing plan. This plan helps you know both what you need to do and in what order it needs done. Receive private access to video lessons and a comprehensive marketing strategy framework.
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The framework was thoughtfully designed to meet you where you are today but also to grow with you. Return to it any time you start a new strategy, launch something new, or want a brand refresh.
Step by step.
Saving you time, money, and headaches.
Build out your own customized brand strategy, live and step-by-step.
Brand strategy is the foundation of everything. Get this part right and everything else, from marketing and messaging to creative, is going to be easier and more effective. And it’s not open-ended coaching, you’ll see results in just TWO half days with our live workshops.
Tap into what makes you different and turn your work from soul-sucking to inspirational.
A FRESH PERSPECTIVE.
Oftentimes marketing advice feels downright shitty. It reduces people to sales figures. It sacrifices longterm health and thriving for short term gain. It turns a blind eye to harm caused along the way.
When I questioned the way things were, I was told that’s just how it is. But I could only hear that so many times before I decided to do something about it. What followed was three years of development. Taking the best of marketing and cutting away what didn’t belong.
The Journey Framework is the result. Fifteen steps divided into three distinct parts. It teaches you the big picture of branding and marketing your work. But it’s not cookie cutter at all. It teaches you steps but personality, meaning, and purpose are what make it yours.
Intentionally built.
