Living your brand values — 3 brands to inspire you.
The secret to being a loved brand is to risk being un-loved. If you care about something, if your brand has values, consider talking about it. Make it a part of the foundation of your brand. It doesn’t have to be everywhere, but it’s good to be consistent over time. This consistency over time is how you stand out from the people who have lip-service values.
Lead with your values.
Here are three brands that have clear philosophies driving their business. Use it as a place to launch a brainstorm for bringing your brand values to the forefront.
1.) Patagonia
Patagonia just might be the king of living by your philosophy. It’s won them adoring, loyal fans. And it’s given them the opportunity to give back in a way that few others have managed.
Read their “Earth is our only shareholder” letter below.
2.) MiiR
MiiR makes largely double-walled mugs and tumblers. Generosity is not just a nice idea or shallow promise for them, it’s at the very origin of MiiR as a company. Every purchase comes with a unique code so you can track exactly where your purchase makes a difference. It’s generosity with transparency.
3.) Everlane
Everlane is a clothing retailer that set out to make affordable basics with both quality and radical price transparency. Visit any product page and scroll to the bottom to find a detailed cost breakdown for the materials, hardware, labor, duties, and transport.
