Good creative ideas don’t have to cost a lot.
So let’s say you read last week’s post about creating experiences (not just listing features, blah) and you’re all excited to start flexing this muscle in your own brand.
There is a specific exercise in our live workshops where we start to build this out and it’s really fun. I love seeing the creativity and ideas that suddenly start flowing. But there are also a couple common roadblocks that, more often than not, pop up and try to ruin the fun. So we’re going to address them here so they don’t catch you up too.
The one that I come across the most often is the misconceptions around the relationship between creativity and cost.
Good creative ideas don't have to cost a lot. And just because something is expensive, that does not guarantee excellence.
Just look at the Super Bowl ads every year. There are always a few very expensive duds.
As you get more practiced at thinking in terms of experiences, you're also going to get better at executing on the ideas. Even having the idea yourself in the first place is a major milestone.
Hire for execution, not ideation.
And that brings us to the second most common roadblock.
So many times, people feel reliant on businesses and services outside themselves for bringing ideas to life. But you are far more capable than you are giving yourself credit for.
We need to deprogram the idea that we are dependent on someone or something else in order to do good work. Looking outside ourselves is a habit, one that is reinforced by aggressive marketing sure. But a habit none the less.
Cultivate trust in yourself, your instincts. No will ever know or care about your business like you do. That makes you the expert of your own brand.
As you get in the habit of seeing experiences, you suddenly won't need to hire an agency to come up with the ideas for you. You'll have them on your own. In fact, this is a by-product of good brand strategy as a whole.
You begin to hire for execution more than ideation. You know what you want to say, you just hire someone to put in on a website for you. You know what you want photographs to look like, you just hire someone to capture the images.