Online course coming Summer 2025

50 Video Lessons + Workbook

A brand new, comprehensive course for growing and building your own small business. Learn what you need to do, in what order, and how to make it authentically yours.

Be proud of what you put into the world. Make a living doing something you care about. And do it without losing your life in the process.

The un-hustle, in-it-for-the-long haul course for building your own small business.

While you wait for the course to launch, head to YouTube for free mini lessons.

What the course covers…

  • 1. BRAND STRATEGY

    Covers everything from your brand values and brand identity to building a deep and authentic understanding of your customer. These are your brand roots.

  • 2. FUNCTIONAL STRATEGY

    If brand strategy is the big picture of who you are and the vision of where you’re going, this is where we tackle organizing the day to day work that will get you there.

  • 3. LOOK + FEEL

    Where all the words starts to come to life. This is where you build your brand aesthetic. We’ll cover photos, videos to help you grow, and crafting authentic copy.

  • 4. CUSTOMER EXPERIENCE

    Stop thinking about your business as a sales funnel and start thinking about how to create an experience that allows you to genuinely connect and organically grow.

  • 5. INBOUND MARKETING

    Aahh the final step. And the one people like to skip to first, causing themselves tons of frustration. This where we cover building a plan for getting customers in the door.

Why we made this.

This course was thoughtfully designed by a small team with the hope that it makes it easier for you to do the work you care about. Because eventually the art of something needs to be the business of that thing.

The course includes 50+ video lessons plus a comprehensive companion workbook. Classes are online and go at your own pace. Choose from monthly or annual subscriptions and cancel anytime, no questions asked.

Designed for those early in their entrepreneurial journeys, from considering starting a business to elevating a young brand. After years of doing this work with clients one-on-one, we are so excited to bring the same information to more people, in more places, for a price that is wildly affordable.

Let’s make things with our hands and never work in a cubicle. Let’s take pride in what we do, enjoy the sunshine, and take our pups with us to work.